Your Listings on Zillow: How to Triple Your Views & Capture More Leads
While a great profile can be a powerful (and free) lead magnet, there is another even more powerful way to generate leads on Zillow: your listings. After all, the entire reason Zillow exists is to allow homebuyers to browse homes for sale. (more…)
The kids are headed back to the classroom and it got me thinking that a lot of adults could use some schooling as well. So much has changed in mortgage and real estate in the last few years and recent numbers from Black Knight Financial Services show evidence of housing market recovery:
- Home prices are up 5.3% year-over-year
- Prices as of June rose for the 50th consecutive month
Interest rates are still low, but a lot of young people grew up during a time of great real estate distress and haven’t experienced the strong markets that propelled the worth and wealth building of their parents. They also haven’t experienced the evolution of interest rates and how high they’ve been to know anything other than the “historic lows” we’ve had for years. They won’t last…it’s time to get schooled up on the current market and what’s involved in buying a home to make an educated decision as to whether homeownership is possible and the right decision for the long run. The GCS Title team and I work with many outstanding, experienced real estate and mortgage professionals who can “teach” you what’s involved in the process and “instruct” you on your options. We’re happy to introduce you! ~Charlie
Zillow has been busy. That makes sense – it takes a lot of research activity and media attention to create the massive online presence they have. Their latest release is a data analysis with this headline: “14% of Renters Can Afford to Buy.” It’s human nature to react to headlines, and that’s a statement that can either prompt people to say, “Maybe I can qualify to buy a home!” or “There’s more than an 80% chance I can’t qualify to buy a home.” Outside of an initial reaction to a news story, many renters really do want to know two things: Could I buy a home? Should I buy a home? It’s definitely worth finding out the answer to both of these questions.
The “could” question can easily be answered by talking to a qualified mortgage loan officer. Qualified lenders can tell you what your status is now and help you get prepared to get approved for a loan if you’re not quite ready or have some work or organizing to do with your financing. A loan officer can help you plan and give you a timeline.
The “should” question is a little more complicated. Ultimately, the individual consumer needs to decide that homeownership is for them. Realtors can provide information to help you decide if owning a home will help you move forward with your goals in the short and long term. Housing is the biggest monthly expense most of us have. Advice from a qualified mortgage loan officer and Realtor can help you figure out how to get the best return on that huge monthly investment.
The GCS Title team and I can introduce you to great people who can help you answer the “coulds” and “shoulds” of owning a home. We’re here to help! ~Charlie
I’m surprised to hear that a member of the public knows what title insurance IS, so imagine my reaction when I heard someone “got in a fight about title insurance.” A friend is on the Board of Directors of her condominium association and apparently got in quite the dustup with others on the board over whether or not they needed to buy title insurance on parking spaces the association was buying downtown Minneapolis. Luckily, she was in the majority and the association purchased policies for all of the spaces, but some common perceptions and misperceptions about title insurance came up in the “argument.” Dissenting board members argued the following things:
- Title insurance is expensive.
Well, it does cost money – but the price is nothing compared to the expense of defending yourself against a lawsuit, mechanic’s lien or another hostile claim to the ownership of and equity in your property.
- We’re buying five parking spaces, but we only need title insurance on one.
Wrong! These parking spaces are newly-constructed and the chance of mechanic’s liens popping up is higher than on a piece of property that has been built for many years. Also, every owner of each piece of property generally gets named in the types of suits that these new spaces are vulnerable to. If something went wrong, the only space protected would be the one with a policy.
- Title companies only insure things when there is no risk.
Wrong again. I could tell you so many stories….
There’s a reason lenders require title insurance policies – they need to make sure their interests are protected. Home buyers should do the same. Title insurance protects you against things you never imagined would come up. The lady that went to the mat to convince her condo board to buy title insurance was pushing to spend some of the association’s money – but the amount they paid is well worth what they’ll save if there’s a problem. Got questions? The GCS Title team and I are here – call anytime! ~Charlie
Home prices are up again according to the latest figures from CoreLogic. In June, U.S. home prices saw a 5.7% year-over-year increase. Anyone looking for a home in the Twin Cities Metro – whether it’s a first home, a move up or a down-size – has probably experienced the fast pace of the market due in part to low housing inventory. Some of that could be attributed to supply and demand, but CoreLogic’s Chief Economist Frank Nothaft says, “Mortgage rates dipped in June to their lowest level in more than three years, supporting home purchases. Local markets with strong economic growth have generally had stronger home-price growth.”
We did a blog recently explaining how home appreciation outpaced a leading investment index in 2015, and this year looks equally strong. If you have questions about whether or not real estate is a sound investment, now is a great time to talk to a real estate professional about the home you have – or the one you want. A conversation with a loan officer is also a great idea – CoreLogic’s chief economist mentioned interest rates and you should find out what they mean to you. At GCS Title, our team helps home buyers and sellers get to the “closing finish line” – but, we’re here for you at other times as well. What does the housing market news mean to you? We can help you get the answers you need – let’s talk! ~Charlie
…when a house goes on the market these days! Zillow’s June Market Report says properties are selling one week faster than they did a year ago and there are 5% fewer homes on the market. The average time on market for a home is 78 days nationwide – including the time it takes to close! Here are some things people need to know about these fast-paced market conditions: Both home buyers and home sellers need to get ready – because things are going to move quick once the sale is set in motion. If you’re buying your first home – or if you’re a seller moving to another home – make sure you have your financing lined up and that you’re pre-approved (that’s different from pre-qualified). If you haven’t found an experienced, professional Realtor and lender to work with – we can help!
Also, GCS Title is all about the customers. We understand the pressures buyers and sellers are under and what how important the transaction we are closing for you is. You can count on us to “bring the hustle” and make sure you can keep up with the market, your closing date and your goals. We’re here to help! ~Charlie
Pokemon might be coming to your neighborhood. The app claiming to get gamers off the couch has sent them into the streets, roaming parks and other public places in a zombie-like state. Online real estate resource Trulia couldn’t resist getting into the game (and probably tapping the phenomenon for publicity) by creating a “cheat map” for enthusiasts that works like this according to Trulia’s senior public relations manager Andrea McDonald: “Assuming the Pokémon in Go are popping up based on the habitat they thrive in, we have tapped into our map making prowess to showcase the potential hotspots across the U.S. for Electric, Fire, Grass, Psychic and Water Pokémon types.”
Whether you’re looking to “catch ’em all” or for someplace to live, apps can be a great help. They don’t replace the expertise of great real estate agents though. We happen to know a lot of them and we’re happy to connect you. The GCS Title team also works really hard to make sure buyers and sellers don’t feel like they’re walking blindly through the closing process…we love being part of your home buying and selling experience. How can we help you? ~Charlie
Seems like you can’t look, watch or listen to anything without hearing something about mortgage interest rates, the impact of Brexit an rates and even “more historic lows” and a possible refi boom. There’s a ton of articles, information, speculation and opinion about what homeowners can do and gain during times of low interest rates and a lot of it is interesting and helpful. Here are a couple highlights:
- Save thousands of dollars on the life of their loans by getting a lower rate or shorter term (15 vs. 30 year)
- Pay of a home equity line of credit
- Consolidating debt
- Get rid of mortgage insurance
These can all be great things…the problem is, you can’t know for sure if any of these things are possible and if they make sense for you personally when it comes to costs/fees/savings without getting specific, professional advice. While it looks so available online, it’s not necessarily personalized…a mortgage calculator just doesn’t tell the whole story. At GCS Title, we work with many, many incredible mortgage loan officers. These people are licensed, experienced – and they’re actual, local people who you can reach without going through an automated system – which is a big deal when you’re making choices and decisions that affect such a big part of your finances. Loan officers are happy to discuss your situation and let you know if you have options you didn’t know you had and their findings will be geared to what’s right for you – no obligation. Let us know if we can introduce you to a loan officer who can answer your questions…a refi boom could be a great thing – as long as it doesn’t blow up in your face. ~Charlie
If you read the team bios at gcstitle.com, you’ll notice themes: We all appreciate how every day in this business is different, we thrive on solving problems and we love helping people – not only buyers and sellers who are going through an important transaction that they only do a handful of times in their lives, but the Realtors as well. The 2016 National Association of Realtors member profile came out recently and I noticed that the median gross income for agents with 16 years of experience or more went up $4600 last year – great news for those seasoned pros. Not so great news was the fact that NAR members with two years of experience or less fell $600. Being self-employed and working on straight commission is challenging and we understand the importance of every client and transaction to the Realtors we work with and we consistently work to help agents and loan officers to develop business instead of simply asking them for it.
Closings and everything that goes into them is our business at GCS but we believe our role extends beyond that in the industry and beyond. We also work with our real estate and lending partners to reach out to the buying and selling public, participate in community events with Spare Key, support our veterans through organizations like the American Warrior Initiative. We believe we’re all in this together and we’re always looking for ways to support our partners and community. How can we help you? ~Charlie
Every day, the GCS Title team and I talk with real estate and mortgage professionals. A hot topic lately is “low inventory” in some areas and price ranges. It’s an issue at the national level too according to Zillow – their Chief Economist Dr. Svenja Gudell says, ” There still aren’t enough homes on the market to keep up with the high demand from every type of home buyer. In many markets, those looking to buy a home in the bottom or middle of the market will need to be prepared for bidding wars and homes selling for over the asking price. This summer’s selling season’s borders will most likely be blurred again as many buyers are left without homes and will need to keep searching.” With this in mind, it’s a great idea for current homeowners to find out what their properties are worth. CoreLogic reported that home prices grew 6.7% year-over-year nationwide, so you could have more equity than you think.
Homeowners: Have you checked in with a Realtor lately? You may have options you didn’t know you had. We can connect you with great real estate pros who can give you current, accurate information for your home and neighborhood. Get a status report…you may get some big ideas!